Increasing conversion rates on your site - Here's how!

Increasing conversion rates on your site - Here's how!
Scott Dennison
04-29-08


The power of a simple conversation sometimes can be astounding. The words in a song might inspire you to take action. Maybe its a line in a poem. Or even a chapter in a book. You never know, when you are on the search, when the key will arrive that opens the locked door. Or from where it will come, either...

Recently (yesterday, in fact) I had a scheduled call with a senior executive from a very successful Internet marketing firm.

He was telling me a story, and concluded by saying "that's when I fell in love with article marketing." Now I do some article marketing, and I know that virtually every one of the most successful marketers do so as well. However, I don't get quite the results that I've heard reported elsewhere.

In fact, I'm not sure I can tie even a single user to any articles that I have published.

Then in this conversation, I was reminded of the fact that "if its not working for you, check the headlines you have selected! People respond to headlines (the promise) and are enticed to go through your information from there. Some will respond by taking your suggested call to action, be that to subscribe, visit your site, buy; whatever.

You see, I have written over and over and over about the power of video on your site. And it is powerful. One of our clients saw his conversion rate increased to almost 8% of his list (from the 2-3% normally considered to be good).

But do people really care about video? Or do they respond better to words like profit, increased conversion rates, increased transaction size and the like?

I think its the latter. And I intend to do better going forward. You can expect to hear more from me about what video will do for you, than about video itself. And I'd like you to write me and tell me how I'm doing.

Oh, and as to the headline I've chosen for this post today? Just read over this post a few times and you will know what to do to increase your conversions.

~Scott
KeyThing Marketing Technologies