5 more ways to use video on your site

5 more ways to use video on your site
Scott Dennison
03-03-08


Last week, High Tech (Andy) and I were in Los Angeles for the Bridging Hearts and Marketing event to present our VideoPaste solution to an audience of "heart based" marketers. These folks were from a number of fields but all of them were beginning to explore the possibilities of marketing their services online.

We focused our talks on the power of using social proof, in the form of video testimonials, and clearly demonstrated the difference between a written testimonial, one featuring a picture and one that uses video. In fact we showed all three versions of the same testimonial. 100% of the audience agreed that the video testimonial was by far-and-away the most powerful.

As you know I have been covering some of the many ways that you can (and should) be using video today on your site. Testimonials are but one of the at least 52 ways we have identified that you can use right away, at minimal expense.

Here are a few more of our favorites:

16) Do you share information? Are you a knowledgeable person that your audience/customer base should look to to keep abreast of new stuff in the industry? How about recording a quick "tip of the day/week" and send an email to your list to let them know where on your site they can find it? People appreciate this kind of information sharing and it also creates a steady stream of inbound traffic to your site.

17) When someone leaves your site - you can add a "pop-under" ad. I know that if you've been online for anytime, you have seen one of these. Why not add a video to it and talk to them sincerely. Perhaps even make an offer they can't refuse... Hey it worked for Brando in "The Godfather".

18) Do you have a customer support element to your business? Perhaps you find, as we do that many of the questions are repetitive. If so, then shoot a quick video to answer the questions and add them to your knowledge base. If you can use the same people who answer support questions in your business, even better. That will create a bond between your customers and your company's support staff that will be even more enduring.

19) When it comes to holidays - nothing says you care like a personal greeting. We had numerous Christmas videos sent along, but that does not have to be the only holiday when you send along a holiday video. With St. Patrick's Day just around the corner, done some green, click record on your camera and sell hello to your favorite people... your paying customers.

20) I tend to harp on the idea that all business, online or off is based on trust. In fact its my own personal soapbox. Want to let your peeps get to know you even better? To like and trust you even more? Share a personal moment with them. The "about us" page on your site might be a perfect place for a video like this. Speak to them in clear, measured tones; talk to them like an old friend. Let them look you in the eye and just watch what happens (sales will increase - I promise).

In just the last month I have shared with you 20 different ways you need to be using video on your site (not all of them at once, either). Just pick a few, give them a try, and write to me to report on your results. Of course if you're not already using VideoPaste.com, you'll want to get started. I'm guessing you'll be glad you did.

~Scott
KeyThing Marketing Technologies