The Future Comes Into Focus

The Future Comes Into Focus
Scott Dennison
11-05-07


For more than a year I have been suggesting that more and more evidence was available that the future of the Internet, for both ecommerce and corporate communication sites was video.

Of course you would expect me to say that simply because of my role with KeyThing as a Co-founder and as CEO, but really, I was (and am) completely sincere about my assertion.

Now, as one of my mentors, Jim Rohn said periodically "sincerity is not a test of truth. We must not make the mistake of saying: He must be right; he's so sincere. Because, it is possible to be sincerely wrong."

I admit I have a tendency to get it wrong from time to time, but when it comes to my vision of where our industry was going there was no way I would miss on my prediction. The facts bear out that I was sincerely RIGHT!

How do I know? Just look around. Recently Yellow Book USA, a national yellow pages and online local search company, has launched a live advertiser video trial on yellowbook.com the company's Internet yellow pages site.

According to Pat Marshall, chief new media officer at Yellow Book, "video helps in search marketing efforts and provides the advertiser additional exposure... it also helps companies to differentiate themselves from other merchants and present their personality in a meaningful way."

I could not say it better than that!

But there is even more evidence on the scene. Amazon.com in its preparation for the Holiday buying season is deploying video all over its site - notably in the children's toy section.

The simple truth is this - if you don't already use video on your site, there is still time. But you need to be thinking about it and be planning to do something about it... and soon. Why? Sites with video are more engaging. They're more entertaining. They're more like Television.

Ads on TV sell more product than we can even fathom, but most of us cannot afford to advertise on Television. However, with the convergence of Internet and TV that is upon us, running video ads on your website is a strong second. And way better than doing nothing at all.

Because of our unique place in the marketplace, we make it easy for you to add video to your site. For a while longer, you can still try it for a whole month for only one dollar. What're you waiting for? Check out our newest information site at http://www.videoonmywebsite.com for all the info you need to get started.


~Scott
KeyThing Marketing Technologies