Online Video Uses - Let me count the ways... Part 1

Online Video Uses - Let me count the ways... Part 1
Scott Dennison
1-28-08


Over the past 20 or so months that we have been working on solving the issues dealing with online video for so many of our small office, home office, online marketing, or small business professionals there has been one question asked over and over.

"How do we use it?" If I've heard the question once, I've heard it a thousand times.

So Andy took time recently to put together a list... while I am sure we can and will come up with even more ways to use video on your website, currently the list has 52 ways for you to begin adding video to your website.

So that I can give you an example or two for each of these ways, we will cover the list in small bites, of maybe 5 ideas per week. So grab your journal, jot these down, and begin to make plans to use them yourself. The pass them along to friends so that they too can grow their sales online by adding video to their web sites too.

1) A simple greeting: This is the most basic way to use video, but one that is often overlooked. When someone arrives at your site they are most likely coming from a search engine. They will ultimately do business with someone they like and trust. This is your chance to introduce yourself, share your values, and give them a quick tour. Save the selling for later, just make people feel at home.


2) Office staff introductions: Just a close up, perhaps 30 second video that introduces your team to your prospective customers. Again, people do business with people, so a warm greeting and smiling faces will go a long way to making people like you and this levels the playing field between you and the larger competitors.

3) Buzz Campaigns: Many businesses use YouTube these days, and if your aim is to get people talking about your business, then its a great idea. With one caveat... Do not EVER, place YouTube code on your pages to save money. Why? Because you lose all control over the customer when they watch a video on your site and then see another video promoted at the end which is served up by YouTube. Qualified traffic is too valuable to give that control over to another business with a different agenda then you have. Yours should be to control user experience and lead them to a predictable outcome, theirs is to draw your viewer away to their site. Its only a small investment to implement high quality video tools on your site that you control.

4) Event Highlights: Has your company designated you as the person to attend a particular event where you learned something of value to share with the team as well as with your customers. Capture a quick video of the primary points you want to share, and add it to your site. Those left behind will enjoy it and your users may learn something that helps them decide to choose your company over others.

5) In Membership Sites: You don't have to look far to find someone trying to teach you how to build and deploy a membership site. The reasons are obvious. Fresh content and continuity income. Members paying every month is a great thing. Give your members something they can really use while building a powerful bond between you. You can do that by letting them look you in the eye while you teach, by recording your lessons in short videos that are stored in the paid membership area of your site.

Soon, we'll continue on this list but hopefully you can already see that there are many, many ways to use video online and you like us will begin to use the power of video. If you visit us at http://www.videonmywebsite.com, we are still offering you the chance to try our system for a whole month for only $1. Give us a try, if its not for you after you try it, I'll understand. Have a great week!


~Scott
KeyThing Marketing Technologies