What's Driving Online Sales Higher?

What's Driving Online Sales Higher?
Scott Dennison
11-12-07


It's no surprise to those who keep track of such things, and it's fascinating for nerds like me who try to understand successful (and unsuccessful) business models, but online sales are up another 25% in the last year.

According to the latest installment of the "State of Retailing Online 2007", recently released by Shop.org and Forrester Research, retailers are getting more sophisticated with social media, customer reviews and videos.

Imagine that? Retailers planning to incorporate more video? No...

All sarcasm aside, what could better help me as a potential buyer than for me to see a video of someone assembling, setting up, using, cleaning or whatever the item might do or need done to it on a video.

Maybe having real customers tell me what they think of the product would help me decide to buy one too!

Not a bunch of words to tell me all of that stuff - but having real people, using the actual item and describing it to me on video as they do so.

It's not hard to do, its not expensive to do and as has been proven over and over -- its what customers want.

Every reader of this post who is in the business of selling anything needs to get to work immediately to pay attention to trends like this one and begin adding Web 2.0 elements to your websites NOW. While you still have time.

Not sure where to look for an easy, affordable solution? Check out Video On My Website.com, which is the new sales page for our World Class VideoPaste product. You can learn about this product, and even try it for a whole month for only $1.

When you accept the zero risk trial, the burden is then on us to earn your business after that first 30 days. Try us - we're up to the task...

~Scott
KeyThing Marketing Technologies