Increasing Sales with Customer Reviews

Increasing Sales with Customer Reviews
Scott Dennison
09-23-07


Testimonials have a new name according to a recently published survey from social-commerce applications firm Bazaarvoice and market research firm Vizu Corp. They are now better known as "Customer Reviews", and online shoppers love them.

In fact, according to this research "about 80% of US shoppers place more trust in brands that offer customer ratings and reviews." In fact, three out of every four shoppers think that it is extremely or very important to see customer reviews before making a purchase. "Consumers trust their peers over expert reviews by a six-to-one margin".

If you want to endear your online audience to you at a deeper, more significant level, find a way to add customer reviews to your website in advance of the holiday shopping season.

The report found that "The fact that the brand will allow customer reviews of its products really does a lot to grow brand recognition and consumer trust".

Amazon.com has pegged its recent growth in sales to use of reviews and just recently Wal-Mart added customer reviews to its site. It's important to note that as of this writing only 28% of businesses have user-generated reviews.

One really easy way for you to do this is to use KeyThing's VideoPaste.com product. We have invested countless hours into product development to ensure that the service is easy for you to use.

If you have a digital camera that shoots video (it can even be your camcorder or cell phone) you can use the service with no technical skills at all. Then when you come in contact with a satisfied customer, ask them to say a few words about their experience. Then while they do speak about the customer experience they have had with you, record a simple 1-2 minute video, then quickly and easily add it to your site. It's done in about 87 seconds...

Then watch what happens when the next visitor to your site watches and listens to these heartfelt words of praise for your business. I'm guessing that your sales will increase too!

Which is just the gift every business owner wants to receive this holiday season.

~Scott
KeyThing Marketing Technologies