While the cat is asleep...

While the cat is asleep...
Scott Dennison
05-19-08


...the mice have more time to play, eat and create havoc. Normally the expression begins with "while the cat's away", but today its more appropriate to state that the cat is not away, but ASLEEP.

Which cat? Who are the mice? What are you talking about Scott?

The roaring lion (the cat) of our economy is very sleepy if not outright sound asleep. At least there is a belief that this is true. After the past many years of largely uninterrupted growth, everywhere you turn is talk of recession. Some go so far as to say "depression".

I say nonsense.

Even when the topic of conversation is recession, its clear that Americans are being lulled to sleep by all of the news about it - even though the current "slow down" does not remotely meet the requirements of recession (2 consecutive quarters of negative growth).

This is a time for you and I to be mice. Play, eat and grow your business like you never have before, while your competition is asleep. Since the cat is asleep, you can work uninterrupted without fear of being eaten alive.

This as good news, don't you think?

There is a small group of marketers at the top who are thriving like never before. One of our clients, Yanik Silver just had a session with his Maverick Business Adventures group, where they met up to strategize, then play over the past weekend.

Doing a day of zero-g flight, then flying in helicopters and fighter planes is not cheap - but you know what? Yanik was not afraid to sell it and he found nearly two dozen individuals who were ready, willing and able to buy it.

But wait, what about the recession?!?

Bunk! There's a perception that things are bad, and if you let it, that perception becomes your reality. As you believe, so it will be for you.

So while the masses of companies and business people are stuck in a mental downturn, you can and should shake off that belief and pursue your dream. No matter what they are reporting on the news, people are still buying what they want as well as what they need. If you offer something that people want or need, you can do well. You just have to believe you can.

When everyone who believes in the recession wakes up, you may already have reached that big goal and be living your dream.

~Scott
KeyThing Marketing Technologies