2007 Predictions

2007 Predictions
Andy Stetzinger
1/2/2007

One of the things I really enjoy about the end-of-year time is all the predictions that come out of it. I do watch some of them closely, even to the point of printing some out and tacking them to my office wall.

However, one cannot lean too much on predictions. After all, they're simply biased views of trends.

For example, a lot of sites are predicting the rise of VON - Video On the Net. Now, for us, that's great news. However, jump on over to the next site, and they're predicting that Key chain OS's built into thumbdrives will be the big thing this year. (Oh, did you notice they're selling thumbdrives on that site? What a coincidence!)

Any site with significant traffic can easily position themselves to leverage their own predictions - almost like insider trading.

This is what we do know: The conditions still exist for technology to continue to rise and become more useful in day-to-day activities.

What do we have our eyes on here at KeyThing Marketing?

1. The merger of the Internet & Television
2. The desire for more user generated content
3. The quest for a solid business model around 1 and 2

Why?

+ Google's having trouble with YouTube.
+ TiVo's going to allow their subscribers to view user generated content on their set tops.
+ Hardware Vendors continue to push the ability to watch TV on your PC.
+ OpenSource Projects such as MythTV are gaining popularity.

So, everyone is testing out the water on the whole merger of content, video, and the living room.

It's a race. That much is certain. And to the victor go the spoils...

Andy Stetzinger
KeyThing Marketing Technologies, LLC