It's Time For Trust Marketing

It's Time For Trust Marketing
10.28.06
Andy Stetzinger

It happens all the time. You're visiting a website, you want more information about a product, so, you fill in the form with first name, last name, and email address. You get the information you were wanting, only to realize three days later that you've also been subscribed to their newsletter.

Or, when you purchase something online, the technical support emails start arriving every 4 days with a large dose of sales information in them.

You didn't sign up for a sales letter. You signed for information. You bought a product. You didn't want sales letters.

Now you being the process of trying to unsubscribe yourself from their sales list. Have fun with that. Let's see, you'll need to give them your email address, name, eye color, and position of the major planets at the exact time you subscribed to their newsletter.

BUT I DIDN'T SUBSCRIBE! you yell out in frustration...

I know... I've been there... I feel it's safe to say the majority of us have been there.

Have a conversation with someone who employs these practices, and they'll tell you it's called "Permission Based Marketing". They'll claim they have permission to send out those sales emails. Even though that little check box or sentence or whatever was not in plain sight... they still feel they have permission to send out gobs of sales letters.

With spam filters and anti-spam services getting better each day, "Permission Marketing" is no longer something that Internet Marketers can "rely" on.

It's time to kick it up a notch.

It's time for Trust Marketing. Put simply, if a customer trusts the person they're doing business with, they'll buy more, and more often.

Gaining trust, in essence, is easy to do. Follow these easy steps:

1. Put a face to the company - use video.
2. Do what you say, and say what you do.
3. Keep the customer informed about relevant events.*
4. Offer repeat and long term customers higher discounts.
5. Keep it simple, keep it honest.

(*)Weekly discounts or monthly HUGE SAVINGS are not relevant events. A change in policy, or new merchant acquisition are relevant events.

Our research has shown that, by far, the easiest way to build trust is to put a face in front of the product - namely your face. Adding video to your website is fast, easy, and surprising affordable.

For more information on adding video to your site, visit: VideoPaste.com

Permission Marketing is dead. Trust Marketing is here to stay. After all, if you don't have your customers trust, permission means nothing.

~Andy Stetzinger
KeyThing Marketing Technologies