A confused mind says.... NO!

A Confused Mind Says... NO!
Scott Dennison
11/21/06

Lately both Andy (High Tech) and I (High Touch) have been called into meetings asking about making websites work more effectively. We really are not a "web development" company, our specialty is marketing technology, or the creation of tools and strategies that will help companies market better on the Internet.

But in the time we have been working on the Internet, we have learned what works and what doesn't and we stay current with the things that are working now. As advocates for the smart use of video on a website and with our own proprietary products designed and marketed to add video to your sites quickly, easily and affordably, we sometimes have to be involved in the design or layout of client sites.

So in almost every conversation, you will hear me ask... what is the one thing you want a visitor to your web site to do? Then to go further, when someone arrives on this particular page on your site - what is the ONE THING you want them to do. This is called the "Most Wanted Response".

The silence is usually deafening...

Many times they say somethng like -- "we want them to buy from us..."

Well ok, I can understand that, but when I look at most sites, I get confused. And a confused mind says no. The visitor to your site will just simply click the back arrow and depart, never to return. And I doubt that is your most wanted response.

So as you plan the layout of your site, ask yourself the critical question. What is the one thing we want someone to do when they arrive at this page? And build the page with that in mind. Then test to see if what you want is what visitors actually do.

Doing so is just smart. Because a confused mind says NO!