Just what are you paying for?

Just what are you paying for?
Andy Stetzinger
2-6-07

This morning, Scott sent me some email copy from something that had arrived in his spam folder. I took a look at it, and it's nothing more than someone offering video services.

For $999, you would get the following:

• 1 Video of up to 6 people lasting 5 mintues total
• A "position" on the companies "sample page"
• Your video, ready to post on your site
• Your Video Master, so you can redistribute it.

That's what the email says you get. Now, from a technical stand point, let's look at what you're REALLY paying for, and what you're REALLY getting.

For $999, you REALLY get the following:

• 1 Video of up to 6 people talking for less than a minute a
  piece about you.

Would you sit through 5 mintues of people you don't know talking about someone for less than a mintue?

• They'll show off their work they did for you royalty free with no compensation to you

If people go to this companies website, they're there for information on videos. If they click on the sample videos page, they're not interested in what those people have to say, nor are they interested in YOUR company. They're looking at the video quality and workmanship.

• Your video, ready to post on your website

Allow me to rephrase that for you - "Once we're done with the video, we're done with you." If you recall our past newsletters, we talked about concurrent connections and available bandwidth, and why you shouldn't host a video on your own site. Simply not a good idea.

• Your Video Master, so you can redistribute it.

The only time this would be of any use is if you were planning on distributing old content to people.

So, allow me to recap what you're getting for $999:

• A long video that most people won't watch in its entirety
• Your video on a non-related website with no monitary compensation
• A "relationship closing" handoff of your content
• A master copy of your content, in case you want to use old material later on

What exactly are you paying $999 for?

• Someone has to pay for the camera they're using
• Someone has to pay for the media in the camera they're using
• Someone has to pay for the employee doing the recording
• Someone has to pay for the expensive video editing software
• Someone has to pay for the employee doing the editing
• Someone has to pay for the expensive video encoding software
• Someone has to pay for the CD/DVDs used to put the videos on

I won't go into great detail about KeyThing's "Immediate Proof" software, - but I will say this: For a mere fraction of the cost and time, you have a better solution available to you.

If you're not already getting our weekly free newsletter, or not subscribed to our weekly free podcast, you might want to do so now. We'll be announcing some very interesting things this week.

~Andy Stetzinger
KeyThing Marketing Technologies
Subscribe To Our Free Weekly Newsletter
Listen To Our Podcast