Increasing conversion rates on your site - Here's how!

Increasing conversion rates on your site - Here's how!
Scott Dennison
04-29-08


The power of a simple conversation sometimes can be astounding. The words in a song might inspire you to take action. Maybe its a line in a poem. Or even a chapter in a book. You never know, when you are on the search, when the key will arrive that opens the locked door. Or from where it will come, either...

Recently (yesterday, in fact) I had a scheduled call with a senior executive from a very successful Internet marketing firm.

He was telling me a story, and concluded by saying "that's when I fell in love with article marketing." Now I do some article marketing, and I know that virtually every one of the most successful marketers do so as well. However, I don't get quite the results that I've heard reported elsewhere.

In fact, I'm not sure I can tie even a single user to any articles that I have published.

Then in this conversation, I was reminded of the fact that "if its not working for you, check the headlines you have selected! People respond to headlines (the promise) and are enticed to go through your information from there. Some will respond by taking your suggested call to action, be that to subscribe, visit your site, buy; whatever.

You see, I have written over and over and over about the power of video on your site. And it is powerful. One of our clients saw his conversion rate increased to almost 8% of his list (from the 2-3% normally considered to be good).

But do people really care about video? Or do they respond better to words like profit, increased conversion rates, increased transaction size and the like?

I think its the latter. And I intend to do better going forward. You can expect to hear more from me about what video will do for you, than about video itself. And I'd like you to write me and tell me how I'm doing.

Oh, and as to the headline I've chosen for this post today? Just read over this post a few times and you will know what to do to increase your conversions.

~Scott
KeyThing Marketing Technologies

What I learned from Gene Simmons (the 'god' of Rock -n- Roll) about business

What I learned from Gene Simmons (the 'god' of Rock -n- Roll) about business
Scott Dennison
04-21-08


A couple of weeks ago, I had the good fortune to attend the Glazer-Kennedy Superconference in Nashville and one of the keynote speakers was Gene Simmons of KISS fame.

To be sure, some in attendance were there to revisit their youth, and revel in just being in the room with such a powerful presence.

I had an entirely different reason to sit quietly and write furiously while Gene spoke. The reason is that Gene Simmons is an incredible marketer. If you listened and were focused on the message, he shared more wisdom in a 90 minute session than many of the rest of the speakers did in 3 days combined.

Why would I say that? Because Gene Simmons is a "been there - done that" kind of guy.

Early on he said "life is about the pursuit of more" and then gave example after example of how that philosophy has played out in his life and his businesses.

He demonstrated that he was multi-lingual by speaking in Japanese, Hungarian, German, Hebrew and claimed to be learning Mandarin now. His reason? "When you embrace the dominant culture, you make more money."

I immediately made it a goal of mine to push ahead and begin to study one new language per year.

Gene also explained that his business success started with a childhood project in Junior Achievement, that all of his life he has been "a vampire" for information and that he "loved the library" because of all of the information available for free.

You see, KISS is NOT a rock -n- roll band, it IS a rock -n- roll BRAND! They have over 3000 licensed products bearing the KISS name, have sold over 75 million albums and over 400 million concert tickets and after 30+ years are still going strong.

However, for all the swagger, he still taught us all something powerful when he told a story about the first time he earned $10 million from a business deal and showed the check to his Mom. She said "That's wonderful son! Now what are you going to do?"

I'm encouraging you, as he did for us to "wake up everyday and try to break your own records". It's an objective of mine - to continue to push ahead, to pursue more and to break some records along the way.

KeyThing continues to innovate, improve and work at delivering best of class online video solutions to our customers, which include some of the biggest names in the world of Internet marketing. In case you did not know, we are not a online video hosting company, we are an online video solutions and marketing technologies partner.

We have learned that it's not only possible, its totally likely that you can be viewed as the best at what you do, if you work at it...


~Scott
KeyThing Marketing Technologies