What's Driving Online Sales Higher?

What's Driving Online Sales Higher?
Scott Dennison
11-12-07


It's no surprise to those who keep track of such things, and it's fascinating for nerds like me who try to understand successful (and unsuccessful) business models, but online sales are up another 25% in the last year.

According to the latest installment of the "State of Retailing Online 2007", recently released by Shop.org and Forrester Research, retailers are getting more sophisticated with social media, customer reviews and videos.

Imagine that? Retailers planning to incorporate more video? No...

All sarcasm aside, what could better help me as a potential buyer than for me to see a video of someone assembling, setting up, using, cleaning or whatever the item might do or need done to it on a video.

Maybe having real customers tell me what they think of the product would help me decide to buy one too!

Not a bunch of words to tell me all of that stuff - but having real people, using the actual item and describing it to me on video as they do so.

It's not hard to do, its not expensive to do and as has been proven over and over -- its what customers want.

Every reader of this post who is in the business of selling anything needs to get to work immediately to pay attention to trends like this one and begin adding Web 2.0 elements to your websites NOW. While you still have time.

Not sure where to look for an easy, affordable solution? Check out Video On My Website.com, which is the new sales page for our World Class VideoPaste product. You can learn about this product, and even try it for a whole month for only $1.

When you accept the zero risk trial, the burden is then on us to earn your business after that first 30 days. Try us - we're up to the task...

~Scott
KeyThing Marketing Technologies

The Future Comes Into Focus

The Future Comes Into Focus
Scott Dennison
11-05-07


For more than a year I have been suggesting that more and more evidence was available that the future of the Internet, for both ecommerce and corporate communication sites was video.

Of course you would expect me to say that simply because of my role with KeyThing as a Co-founder and as CEO, but really, I was (and am) completely sincere about my assertion.

Now, as one of my mentors, Jim Rohn said periodically "sincerity is not a test of truth. We must not make the mistake of saying: He must be right; he's so sincere. Because, it is possible to be sincerely wrong."

I admit I have a tendency to get it wrong from time to time, but when it comes to my vision of where our industry was going there was no way I would miss on my prediction. The facts bear out that I was sincerely RIGHT!

How do I know? Just look around. Recently Yellow Book USA, a national yellow pages and online local search company, has launched a live advertiser video trial on yellowbook.com the company's Internet yellow pages site.

According to Pat Marshall, chief new media officer at Yellow Book, "video helps in search marketing efforts and provides the advertiser additional exposure... it also helps companies to differentiate themselves from other merchants and present their personality in a meaningful way."

I could not say it better than that!

But there is even more evidence on the scene. Amazon.com in its preparation for the Holiday buying season is deploying video all over its site - notably in the children's toy section.

The simple truth is this - if you don't already use video on your site, there is still time. But you need to be thinking about it and be planning to do something about it... and soon. Why? Sites with video are more engaging. They're more entertaining. They're more like Television.

Ads on TV sell more product than we can even fathom, but most of us cannot afford to advertise on Television. However, with the convergence of Internet and TV that is upon us, running video ads on your website is a strong second. And way better than doing nothing at all.

Because of our unique place in the marketplace, we make it easy for you to add video to your site. For a while longer, you can still try it for a whole month for only one dollar. What're you waiting for? Check out our newest information site at http://www.videoonmywebsite.com for all the info you need to get started.


~Scott
KeyThing Marketing Technologies