Save your money - just get it done!

Save your money - just get it done!
Scott Dennison
8-22-07

As we head into the backstretch of a hot Florida summer, Andy and I decided that now was the right time to get back to posting on this blog. Typically as we approach the autumn and "the big shopping season" looms on the horizon those of us who market on line are looking for an edge that will take us to the next level.

Want to know what that edge is? It's video... On your website...

Not just any video, but video of YOU, with the primary intent of introducing yourself to your audience in such a way that they like and trust you enough to want to do business with you. Enough to give you their hard-earned money.

But this post comes with great news! You do not need to plan weeks in advance to get this done, you do not need to budget to bring Spielberg in to shoot the video for you, and you do not need a whole team of tech geeks and a room full of gear to add video to your site.

Check out what Jason Hirschhorn, president, Sling Media Entertainment Group, said at Ad:Tech San Francisco recently, "Users don't care as much about professionally created video or user generated video as long as its good and entertaining content."

What that means to you is simple. Grab your digital camera (heck even your cell phone or cam-corder will work), and introduce yourself in a genuine way, as if talking to a friend.

Then fire up your VideoPaste account (don't have one yet? - we are offering a 30 day trial right now, by going here) and you will have your video posted to your site in, like 87 seconds. When you think about it - what can you do that will have such a positive impact on your business in such a short time?

~Scott
KeyThing Marketing Technologies