Now... Technology Drives Media

Now... Technology Drives Media
Scott Dennison
02-20-07


According to Lynn Fantom, chairman/CEO of ID Media "Technology has revolutionized the media business, given consumers new entertainment options and new ways to control media and advertising consumption." An interesting point of view for someone whose company is steeped in old, traditional marketing models. But the facts bear out her beliefs.

As an example, have you seen the Web-only Reality TV show known as Cube Fabulous? Just recently they hit 100 million streams and advertisers are jumping on the bandwagon. Some that are already involved include Monster.com, AOL.com, and Honda.

What do they know that you are so far choosing to ignore?

You see, "Cube Fabulous" episodes are seven minutes long in which a team of castmembers do a makeover of someones cubicle/work area. If you have not seen one of their episodes, pop over to www.cubefabulous.com and check it out.

While I think you will find it entertaining, I might suggest you look at it and try to understand the big lesson contained in these shows.

CEO Matt Wasserlauf of Broadband Enterprises, creator of the show said somthing that should be another clue for you. He said: "After 50 years of history on TV, we're seeing a huge shift in consumption of entertainment. The online video space is growing and this is a huge opportunity because there hasn't been a focus on creating programming and advertising in such a unique channel before."

As I have written in this space before - IT'S COMING! What is "IT"? It is the convergence of TV and broadband Internet. What would be the impact on your business if you were to begin developing an online entertainment offering that your niche market customers are seeking? In the process you expose your viewers to your product and service in new ways. Less non-invasive ways.

Then simply by investing a few minutes each week, over time you will develop a library of valuable content which can and should pay-off for years to come. Is there any downside to that?

~Scott
KeyThing Marketing Technologies