It's Time For Trust Marketing

It's Time For Trust Marketing
10.28.06
Andy Stetzinger

It happens all the time. You're visiting a website, you want more information about a product, so, you fill in the form with first name, last name, and email address. You get the information you were wanting, only to realize three days later that you've also been subscribed to their newsletter.

Or, when you purchase something online, the technical support emails start arriving every 4 days with a large dose of sales information in them.

You didn't sign up for a sales letter. You signed for information. You bought a product. You didn't want sales letters.

Now you being the process of trying to unsubscribe yourself from their sales list. Have fun with that. Let's see, you'll need to give them your email address, name, eye color, and position of the major planets at the exact time you subscribed to their newsletter.

BUT I DIDN'T SUBSCRIBE! you yell out in frustration...

I know... I've been there... I feel it's safe to say the majority of us have been there.

Have a conversation with someone who employs these practices, and they'll tell you it's called "Permission Based Marketing". They'll claim they have permission to send out those sales emails. Even though that little check box or sentence or whatever was not in plain sight... they still feel they have permission to send out gobs of sales letters.

With spam filters and anti-spam services getting better each day, "Permission Marketing" is no longer something that Internet Marketers can "rely" on.

It's time to kick it up a notch.

It's time for Trust Marketing. Put simply, if a customer trusts the person they're doing business with, they'll buy more, and more often.

Gaining trust, in essence, is easy to do. Follow these easy steps:

1. Put a face to the company - use video.
2. Do what you say, and say what you do.
3. Keep the customer informed about relevant events.*
4. Offer repeat and long term customers higher discounts.
5. Keep it simple, keep it honest.

(*)Weekly discounts or monthly HUGE SAVINGS are not relevant events. A change in policy, or new merchant acquisition are relevant events.

Our research has shown that, by far, the easiest way to build trust is to put a face in front of the product - namely your face. Adding video to your website is fast, easy, and surprising affordable.

For more information on adding video to your site, visit: VideoPaste.com

Permission Marketing is dead. Trust Marketing is here to stay. After all, if you don't have your customers trust, permission means nothing.

~Andy Stetzinger
KeyThing Marketing Technologies

GooTube's Next Step

GooTube's Next Step
10.24.06
Andy Stetzinger

So now what? We all know Google's handed over a bunch of stock for YouTube. YouTube hasn't shown a profit, and the only real clear business model is to sell the brand to the big media houses. (By the way, the only reason that works is because people want what they want now, they don't want to sift through the loads of crap on most big networks' websites).

Up until now, YouTube wasn't really concerned with copywrited content. They knew it was there... we all knew it was there... but with YouTube blowing through a million bucks a month in bandwidth and hardware costs, their pockets were empty. That, and their covered under the DMCA's "Safe Harbor" law. A safe harbor is a provision of a statute or a regulation that reduces or eliminates a party's liability under the law, on the condition that the party performed its actions in good faith. In other words, "We built the thing, not our fault people put copywrited stuff up there."

More importantly, YouTubes pockets were empty. Then Google filled them up.

First we saw the "user uprise"... the people who made YouTube what it is today wanting their claim of the money... And we're all sitting around waiting for the lawsuits to pop up.

They just recently dropped 29,549 japanese videos that were infringing on copywrite laws. Why? YouTube doesn't have an overseas office... they could fight any charges brought against them simply by playing the "not your jurisdiction" card. However, Google can't. Google has offices in Japan. GooTube can be sued in Japan for copywrite violations...

Now the public fully expects the floodgates to open and the lawsuits from Major Media Houses to come pouring in.

But will they? Wouldn't it be easier for GooTube just to make more deals with big Media Houses? We know why people go to YouTube. We all know the brand has built up, and what it means... a

The key thing here is the relationship Google can establish with the Media Houses. Get a good relationship going, share the content. Avoid the lawsuits, and we all go home happy... and YouTube can actually start looking towards making some money.

Not a bad deal.

~Andy
http://www.keything.com